Customer Education Summit

Are you involved in customer education and experience? If so, this new DevLearn Summit is for you and your team!

The Learning Guild has partnered with the Customer Education Management Association (CEdMA) to bring you a day full of insights, best practices and an exciting “Ask Me Anything” discussion – all delivered by customer education leaders. You will leave this Summit with fresh ideas for tackling pain points, leveraging data and AI, and aligning your program to business goals.

Ideal for any practitioner looking to build or take their customer education program to the next level.

From Content to Improved Outcomes: Building Education Programs Like Products

Too often, customer education teams are stuck in an output treadmill launching content that checks a box but misses the mark. It’s time to rethink how we design, manage, and measure learning. What if we treated education like a product, aligned to real user needs, tied to business outcomes, and continuously improved through iteration? In this session, you will learn how to apply product management principles like roadmapping, developing a minimum viable product (MVP), and feedback loops to create outcome-driven learning experiences. We will walk through a practical framework to help participants:

• Validate the problem space before creating content
• Prioritize initiatives using business goals and learner insights
• Use data to iterate and evolve your strategy

You will leave with a new lens and toolkit for building scalable, high-impact education programs whether for onboarding, a customer academy, or internal enablement.

Learning Science for Customer Experience: What Really Matters

 It’s easy to get lost in a maze of learning theories, but what actually makes a difference when you are designing programs that drive customer outcomes? This session cuts through the noise and gets to the core of learning science that customer education professionals need to know: Cognitive Load Theory and Mayer’s Multimedia Design Principles. You will learn how to design smarter, clearer, and more impactful learning that sticks. Whether you’re creating training, eLearning, presentations, or digital assets, you will walk away with practical tools and fresh confidence to create content that delivers real results. This session is for anyone who wants to level up their impact and design learning that truly moves the needle. Walk away with the confidence and tools to apply learning science in ways that actually work.

Ask Me Anything: From Theory to Practice – Designing Learning Products

You’ve learned the science behind effective learning design and discovered how to run education like a product. Now it’s time to connect the dots and go deeper. In this interactive “Ask Me Anything” session, a panel of customer education experts will provide a candid conversation about how to actually apply these ideas in practice. They will answer your toughest questions, share behind-the-scenes insights, and help you apply what you’ve learned in real-world contexts. Whether you are wondering how to balance cognitive load with MVP content, prioritize projects for impact, or scale your customer education efforts without sacrificing quality – bring your questions – nothing is off limits.

Conquering the Content Chaos: Building a Cohesive Content Ecosystem

Content chaos is real. Fragmented tools, inconsistent messaging, and siloed teams slow everything down. This session explores how to build a unified content strategy across customer education, success, and digital teams. Learn how to streamline workflows with shared lexicons, centralized Content Management Systems (CMS), modular content, and AI-driven tools. We will cover practical tactics to align teams, reduce redundancy, and deliver content that scales. Join us to rethink how your organization creates, manages, and shares content.

How to Measure Customer Education Outcomes: Bringing Together Data, Goals, and Business Impact

Proving the value of your customer education programs goes beyond course completions and satisfaction scores. To truly demonstrate impact, you need to connect learning data with business outcomes, customer retention, product adoption, support deflection, and revenue growth. But how do you make that leap? This session will provide a practical framework for aligning customer education goals to meet key business objectives and deliver results. We will explore how to define meaningful success metrics, build the right data infrastructure, and work with leadership (including c-suite and executives) in a way that they believe in, and support your work. Learn from real-world examples and gain tools to elevate your customer education strategy from tactical to transformational. Whether you’re just starting to measure impact or looking to refine your existing approach, this session will equip you with actionable insights to tell a compelling story of value and drive strategic alignment across your organization. Attendees will learn:

• How to align education program goals with business KPIs.
• How to identify and track the right data to measure outcomes.
• How to build an impact narrative that resonates with stakeholders.

AI in Content: What’s Changing, What’s Staying, and What’s Next?

AI is rapidly reshaping the way organizations create, manage, and distribute content. This session explores how to integrate AI into content development, from automated writing tools to AI-driven personalization, and the best strategies for leveraging these technologies. We’ll examine the evolving role of learning content creators, identifying how the practitioner roles will be enhanced using AI-driven workflows. Through real-world examples and interactive discussion, we’ll break down how AI augments human creativity, streamlines content processes and workflows, and challenges conventional roles within Customer Education & Development (CEd). As organizations embrace AI, the key to success lies in balancing automation with strategic human oversight. Join us as we explore some real world examples of what’s changing, what’s staying, and what’s next in the AI-driven content revolution.