P15 BYOD: Enable Learner Success with Journey Mapping
8:30 AM - 4:30 PM PT
Tuesday, October 25
The world in which we and our learners perform is constantly changing. As L&D professionals, we are expected to design programs that adapt to change and adjust quickly to the needs of our learners and our business. In reality, many learning journeys and ecosystems come together with piecemeal analysis and evaluation. They are often the result of thousands of unaligned decisions across multiple facets of an organization, with no one looking at the larger picture. The benefits of journey mapping might be obvious—to make learner-focused design decisions—but figuring out where to start can be overwhelming. L&D professionals need a way to make evidence-based recommendations for learner and organizational success, to prove the ROI of learning initiatives, and to easily communicate this larger picture to all stakeholders who make decisions that benefit more than just L&D.
In this interactive workshop you’ll learn how to create a journey map to start capturing all of the touchpoints and ecosystem elements that enable a learner’s success. We’ll discuss how to get buy-in from your organization and stakeholders by making a great case for journey mapping. Through real-world use cases and hands-on exercises with simple examples you’ll get a feel for the mapping process and how it facilitates storytelling..
To get you started on your first map, we’ll provide a decision framework to help you identify a topic that focuses on the specific and timely needs of your organization. Then, you’ll learn processes and tools to help you with your first step—gathering information and data from stakeholders and learners. We will provide techniques and templates to help you streamline the information-gathering process, and we’ll share best practices for keeping your information up-to-date.
We will step you through synthesizing this mass of information into a learning journey, starting with identifying assumptions and performing follow-ups to ensure that your journey is accurate. Once your information gathering is complete, you will draw your first journey map, effectively identifying all of the touchpoints, systems, and measurements that support your learner’s progress toward a specific goal. You will learn how to maintain your map for ongoing analysis and how to recognize that a map might have completed its lifespan. You’ll walk away with the starting blocks of an immersive, dynamic map you can use to drive measurable change for your learners and organizations.
Participants will use their computers’ web browser to access a virtual workshop board on Miro.com. Within this virtual board, participants can work in groups or individually to complete hands-on activities, such as gathering information and feedback from learners and stakeholders, defining a learner persona, and designing a learning journey. The virtual board is available to participants for 60 days after the workshop and will be used to make all workshop materials available.
In this session, you will learn:
- How to get buy-in from your organization for journey mapping
- What topic makes a good candidate for your first map
- How a journey map tells a robust story that enables change throughout an organization or business
- How to begin gathering information from your stakeholders and learners for your first map
- How to generate a learning journey and ecosystem map using analog and virtual tools
- How to maintain a map for continuous collaboration with stakeholders
- How to make recommendations for enhancements or help identify learning needs with your map
A web browser to access the Miro.com virtual whiteboard for workshop exercises and activities, Word Document templates for gathering information, PPT slide deck with introductory content, personal laptop for accessing the virtual whiteboard, online polling for participant activities
Prerequisite audience knowledge
Basic understanding of core instructional design and learning experience methodologies; basic understanding of learning systems, data, and analytics
Learning Product Manager
Sam deGeus’s professional journey over the past 14 years has led her from graphic design to conducting learning ecosystem analysis for large organizations. An artist and musician with a bachelor’s degree in writing, creativity and connecting people drive her passion for designing solutions that influence behavior change. A proficient learning experience designer and developer, her current passion is conducting analysis and driving organizational change through L&D initiatives. She also has a passion for public speaking and storytelling.
Meg Fairchild has been a learning experience creator for more than 10 years. What really gets her excited is thinking about the effect that better data can have on both how we teach and how we learn. As part of the team at TorranceLearning, she led and contributed to several projects that won awards through Brandon Hall, xAPI HyperDrive, and DemoFest. In her former career as an environmental educator, she taught rock climbing and high ropes classes to kids.