606 Create a Data Strategy That Will Highlight Your Impact on Business Outcomes
3:00 PM - 4:00 PM PT
Thursday, October 21
Tracks: Data & Measurement
Many learning professionals are aware of the need to use data to show their organizational impact in order to get the support of the C-suite. The problem that we face is that in order to be able to start collecting data, you need to know what kinds of questions you want answers for. There are plenty of resources that will tell you how to collect and dissect the data once you have it, but how do you know what it is that you need to gather in the first place? Where do you start to create a data strategy?
In this interactive session we will discuss what you need to know before you start to collect any data. You may be surprised to learn that there is a lot of work that should be done upfront to help ensure a successful data strategy. Everyone’s strategy will be unique to their team and business but there is a path that you can follow to guide the way. You will be introduced to six guiding questions that you can use to plan your data strategy. These questions will enable you to show alignment between what your learning department accomplishes and the corporate business strategy. You will start with looking at where you are currently when it comes to your data: How much of it is verbally collected versus paper-based or computer-based? Where would you like your data strategy to be in one year? How about three years? We will look at each of the six questions and explore how they can be applied to your organization. You will be given time to discuss with others in order to brainstorm ideas. By the end of this session, you will walk away with ideas on what your next steps should be to create a data strategy, regardless of the size of your company. This session will not be a technical discussion but instead will allow you to take away practical knowledge in order to move forward with your data collection strategy in your organization.
In this session, you will learn:
- How to describe different types of data and assess where you are now in your data strategy
- How to describe where you want your data strategy to be in a year, or three years from now
- How to examine and brainstorm what your top priorities are in data collection
- How to create a list of what you need to do in order to be able to move forward with your plan to collect, analyze, and use data from employees to demonstrate the positive impact that learning and development has on your business
Senior Learning and Development Specialist
Maribeth Pearson is a senior learning and development specialist, with 17 years of experience in the financial services industry. She has spent the last six years combining knowledge attained in retail banking with her skills in L&D. Over this time Maribeth has gained her CTDP (Certified Learning and Development Professional) and is currently completing her master’s of education. Maribeth’s strengths include producing, facilitating, and collaborating to create instructional design that suits today’s diverse workforce. She takes a proactive approach to the development of employees, using analytics to ensure the best distribution of time and areas of focus.