708 Impact Matters: Developing a Comprehensive Impact Assessment System
8:30 AM - 9:30 AM PT
Friday, October 22
Tracks: Data & Measurement
Impact measurement too often comes as an afterthought, or worse, not at all. Tools and techniques used to measure the impact of learning are inconsistent and variably applied. As a result, organizations often miss out on insights that might advance their thinking, increase efficiency, and drive better results. How can an organization or function design and implement an impact assessment system that brings more rigor, regularity, and reason to evaluating program success and generates meaningful insights? What considerations drive the approach? How do you determine what is “good enough”?
In this session, you’ll start by taking a step back to explore the purpose—or purposes—of measuring the impact of your learning program. You’ll learn how an impact assessment system can be used throughout the full lifecycle of a learning program. You’ll next explore (and add to) a framework and taxonomy of assessment methods. Using that taxonomy of methods, you’ll learn how to apply a structured process to define an appropriate impact assessment system for a given learning program. We’ll close by discussing methods for standardization across programs and defining a “good enough” approach. You’ll leave with practical “rules of thumb” to keep at hand when designing your impact assessment system.
In this session, you will learn:
- Common uses of impact assessment data and implications for design
- How to apply impact assessment throughout a learning program lifecycle
- How to categorize impact assessment methods and a taxonomy of common methods
- How to use a structured process to design an impact assessment system
- What to consider when standardizing your approach across a portfolio or function
- Top tips for designing impact assessment systems
Senior Knowledge Expert & Learning Architect
McKinsey & Co.
Jen Kruper is a senior knowledge expert and learning architect with McKinsey Academy focused on leading a team of learning professionals who work with clients to diagnose, design, and develop learning solutions. She draws on research in cognitive science to design experiences that shift mindsets and accelerate behavior change to advance clients’ business goals. In her role at McKinsey, she focuses on developing robust capability-building offerings for clients and advising clients on learning and development challenges.
Client Delivery Director
McKinsey & Co.
Pam Lee leads the Delivery Center of Excellence at McKinsey & Company. She has over 14 years of experience in learning at McKinsey, and has held roles in content development, instructional design, and course operations. Prior to entering the learning field, Pam held several IT-focused roles at McKinsey—from business analyst to portfolio manager. She has a master’s degree in education technology leadership from George Washington University.