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203 The Science Behind Using Storytelling for eLearning

1:15 PM - 2:15 PM PT
Wednesday, October 20

Tracks: Instructional Design

We know that stories are effective tools for triggering emotions and empathy, which is why they’re often part of an eLearning design strategy. But have you wondered why stories work so well at influencing behavior? In our data-driven industry, designers may be looking for more facts to justify their use of stories in their designs. It’s time to learn more about the science of storytelling and how we can use that information to build more engaging eLearning.

In this session, you’ll explore the scientific, data-driven case for storytelling based on the most reliable data. Then, you’ll see three explanations about how storytelling influences the brain, like how hearing stories with specific characteristics causes our brains to release hormones that have the power to regulate emotional responses and pro-social behaviors, including trust. Next, you’ll review excerpts from an eLearning course and identify how it uses the science-supported storytelling techniques. Finally, we’ll discuss three recommendations for taking a science-supported approach to writing stories and scenarios for elearning.

In this session, you will learn:

  • Why stories are often used as design strategy for elearning courses
  • Three ways the storytelling influences the brain.
  • How to implement three recommendations for taking a science-supported approach to writing stories and scenarios for elearning.
  • How to determine whether the stories used in your courses are supporting your intent.

Hadiya Nuriddin

Owner and Learning Strategist

Duets Learning

Hadiya Nuriddin has two decades of experience in learning strategy, instructional design, elearning development, and facilitation. She worked in corporate learning before choosing to found her firm, Duets Learning, where she’s worked with a wide array of companies on a variety of topics. She speaks at events and industry conferences and travels teaching courses for the Association for Talent Development (ATD). Hadiya holds an MEd in curriculum studies, an MA in writing, and the Certified Professional in Learning and Performance (CPLP) designation. She is the author of the book StoryTraining: Selecting and Shaping Stories That Connect, published by ATD.