Houston, we have a problem! Business acumen programs can be a special kind of torture: a 50+ slide "data dump” high on jargon but short on practical application. Some employees might find the information mildly interesting yet not know what to do with it. Other employees are some combination of bored, belittled, and baffled.

Pratt & Whitney (a division of Raytheon) created the Engine Business Academy, a modular training program designed to help any employee—from engineers to lawyers, marketers to receptionists—better understand how their aircraft engine business operates. They knew that when everyone understands key business drivers, the company’s value to its customers, and how different areas of the business work together, employees can make better decisions and work more collaboratively.

In this case study session, you'll not only learn how Pratt & Whitney created their program, but how you can create something similar. Along the way, you’ll try out some of these approaches yourself, including simplifying complex topics and creating a personal application worksheet for learners.

In this session, you will learn how to:

• Determine what aspects of a business unit’s operation are relevant to others in the organization
• Work with SMEs to simplify complex subjects
• Provide support to SMEs so they can deliver content in ways that meet audience needs
• Help learners uncover practical application, even when this is highly individual
• Design a business acumen program that strikes the perfect balance between technical depth and universal relevance

This session targets attendees who understand instructional design fundamentals so they can focus on what's unique about the particular needs of this type of training.