Session Details
604: Choosing Visuals Strategically: Understanding Terms of Use, Usability & Accessibility
Choosing visuals for learning content isn’t just about aesthetics. Every image, icon, chart, and video carries legal, usability, and accessibility implications. Misunderstanding licensing terms can expose organizations to risk. Poor visual choices can confuse learners. Inaccessible images can exclude entire audiences.
This session provides a practical framework for selecting visuals responsibly and strategically. Participants will explore common licensing types, understand Terms of Use limitations, and learn how to evaluate visuals for clarity, representation, cognitive load, and accessibility. You’ll leave with a decision-making process you can apply immediately to reduce legal risk and improve learning effectiveness.
In this session, you will learn:
- How to interpret common image licensing models (Creative Commons, royalty-free, rights-managed, etc.)
- What Terms of Use restrictions can limit commercial, educational, or modification rights
- How to evaluate visuals for usability, clarity, and instructional alignment
- How to identify accessibility barriers in images, charts, and multimedia
- How to document image sourcing and maintain compliance in organizational settings
- Where to find high-quality visuals that balance legality, usability, and accessibility
No specific prerequisite knowledge is needed to engage with this topic.