L&D traditionally focuses on internal audience, often delivering required and compliance training. While some marketing helps “sell” their solutions, but when L&D enters the world of customer education, everything changes. Suddenly, L&D operates in a real market with demanding customers, where training success drives ongoing business.

In this session, you will learn how L&D can become an “extended sales arm” of the organization. You will hear about proven practices which help teams strengthen customer relationships and improve business outcomes. Great instructional design and content are no longer enough. Capturing customer signals, positioning learning solutions effectively, and ongoing involvement in the customer business become critical. A strong connection with the customer is key to learning success. L&D no longer only creates and delivers learning content; it becomes a true consultant to the customer. L&D has tools to learn the details of the customer, even to uncover opportunities that customers are not aware of.

With these insights, L&D can build strong relationships and nurture them through regular interactions. Only a strong human connection combined with valuable content ensures customers (and L&D) thrive.

In this session you will:

• Identify the importance of relationships in customer training
• See how to apply sales principles to customer education
• Learn role-specific tips to establish great connections with customers 
• Maximize relationships for successful customer training