Mitchell Rufer is Director of Global Operations Learning at United Airlines, where he leads learning strategy, training design, and deployment for the airline's airport customer service organization and leadership development programs. With more than a decade of experience at United, Mitchell has held roles spanning frontline operations, customer strategy, flight operations, and global learning, providing a unique perspective on connecting workforce development to business performance. Throughout his career, he has led large-scale transformation initiatives focused on improving employee and customer experiences through innovative people, process, and technology solutions, including the application of AI and emerging learning technologies to accelerate capability development and operational performance.

Mitchell is passionate about leveraging data, AI, and learning innovation to create measurable business impact and help frontline employees and leaders perform at their best in complex operational environments.