Jason Haag is a consultant at Veracity, where they help enterprise L&D teams design measurement strategies, implement xAPI, and operationalize learning analytics across learning platforms. Their work focuses on turning learning activity data into credible, decision-ready evidence through statement design patterns, governance, and reporting. Jason has 20+ years experience in a variety of design, engineering, and leadership roles in learning and development. He's especially keen on leveraging learning technology standards for generating interoperable learning, training & performance content and data, such as SCORM and xAPI.