Many organizations talk about AI transformation. Robroy Industries actually did it—across a 120-year-old, family-owned manufacturing company with production facilities spanning multiple states. Join this session to learn the unfiltered story of how Robroy built an enterprise-wide AI capability from the ground up, including key leadership commitments, essential infrastructure, and the cultural shifts needed for it to work.

This practitioner-led case study is grounded in real decisions, real resistance, and real results. Learn how Robroy established “Rosie,” a centralized AI hub that gives every associate secure, governed access to AI capabilities tailored to their role—and how a cross-functional AI Champions program upskilled employees at every level, turning those champions into the engine of organic adoption. Finally, you'll understand how culture, not technology, was the real unlock.

In this session, you will learn:

• What leadership commitments and governance structures are required before deploying AI across an organization
• How to build a centralized AI hub that provides secure, role-appropriate access to AI capabilities
• How to design and run an AI Champions program that drives grassroots adoption and upskilling
• How to navigate the cultural shifts required for AI adoption in traditional industries
• What metrics and signals indicate that AI adoption is moving from initiative to culture

This session targets learning & HR leaders and practitioners who are aware of AI’s potential but have not yet led or participated in an enterprise-wide AI deployment. Attendees should be familiar with generative AI concepts at an introductory level—for example, having experimented with tools like ChatGPT or Copilot—but do not need technical expertise. The session focuses on strategy, change management, and organizational design rather than technical implementation.