Dr. Conrad Gottfredson is the Chief Learning Strategist and co-founder of the 5 Moments of Need and APPLY Synergies. With a PhD in Instructional Psychology and Technology, he pioneered the 5 Moments of Learning Need and the EnABLE methodology, blending real-world experience with performance-based design. Con has guided global organizations in building and optimizing workflow learning and performance support solutions, developing hundreds of systems across industries. A respected author and speaker, he co-authored "Innovative Performance Support" and contributes regularly to leading L&D publications.