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P03 Designing and Implementing for Behavior Change

8:30 AM - 4:30 PM PT
Monday, October 23

Tracks: Instructional Design

Behavioral design is a rapidly evolving discipline drawing from the research and science behind behavior change, including techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, and habit formation. Most training has the goal of changing behavior but isn’t drawing on behavioral science to be more effective.

In this workshop you’ll explore the research and science behind real behavior change. You will look at what learning designers can learn from each of these disciplines and how you can use technology as an effective behavior change tool.  This updated workshop will focus on 1) diagnosing the behavior change challenge, 2) matching the problem to appropriate solutions, and 3) creating an implementation plan. You will leave this workshop understanding the psychology, methods, and motivations of behavior change that are becoming an increasingly necessary part of a learning designer’s toolbox.

In this session, you will learn:

  • How to identify and understand the barriers to behavior change
  • Research-based methods to design solutions that not only inform learners but also inspire behavior change
  • How to use specific models and techniques for designing a change effort
  • How to design and implement a behavior change strategy

Julie Dirksen

Learning Strategist

Usable Learning

Julie Dirksen, a learning strategist with Usable Learning, is a consultant and instructional designer with more than 15 years’ experience creating highly interactive eLearning experiences for clients ranging from Fortune 500 companies to technology startups to grant-funded research initiatives. She’s interested in using neuroscience, change management, and persuasive technology to promote sustainable long-term learning and behavior change. Her MS degree in instructional systems technology is from Indiana University, and she’s been an adjunct faculty member at the Minneapolis College of Art and Design. She is the author of Design For How People Learn.